Employees can then share that content with their personal networks to drive word-of-mouth for the company. These tools enable companies to communicate with their employees for announcements, news, and other interesting content. Examples include FirmPlay (writers of this article) and LinkedIn Elevate. These typically include chat/messaging functionality, and have a focus on getting work done so file sharing is a must.Įmployee Advocacy Tools.
#SOCIAL MEDIA APPS FOR WORK SOFTWARE#
Here we get further inside the enterprise with collaboration and productivity software like Slack and Microsoft’s Teams. Popular examples include Quora, Reddit, and more niche industry-specific sites like Stack Overflow (for software development). For many users around the world, they have fully replaced traditional SMS messaging.īlogs, Online Forums, Message Boards. (These technologies sometimes fall in multiple categories.) As with more traditional platforms, there is often official company use and also personal employee use. Here you have YouTube, Flickr, even Instagram and TikTok. to represent the brand online), but also by employees for personal use. Typically, these are used by both the company in an official capacity (i.e. Examples include Facebook, LinkedIn, Twitter, Instagram. Traditional Social Media Platforms and Networking Sites. The constant evolution of technology has led to a variety of social media tools in the workplace. Social media in the workplace, by technology With an ever-growing social media landscape and mobile usage ruling the day, it was inevitable that social media would make its way into the workplace - most often via the phone that employees carry in their pockets. Social media itself became big business: networks began monetizing their ever-growing user bases by letting companies advertise to users.Įventually, one or two major social networks turned into dozens of more differentiated networks with a variety of use cases, from text-style communicating (WhatsApp) to photo sharing (Pinterest, Instagram) to productivity (Slack).Īt the same time, mobile surpassed desktop as the primary way people use the internet, growing 222% between 20. One of its more popular features? The “poke”:Ī few college students in the US turned into millions, and then billions, of users around the world.īusinesses joined in droves, since that’s where their consumers were hanging out. The early days of social media (2000s) were simpler.īack then, social networks served a much smaller segment of the population and offered limited functionality, compared to what we use in 2020 and beyond.įor instance, Facebook started out as little more than a digital directory of people at schools. 31, 2021.Background A (Very) Brief History of Social Media " Most popular social networks worldwide as of January 2021, ranked by number of active users." Accessed Oct. " These Are the Ads Russia Bought on Facebook in 2016." Accessed Oct.
" Association between Social Media Use and Depression among U.S. US National Library of Medicine National Institutes of Health.
" Teens, Technology and Friendships." Accessed Oct. Social media users more likely to interact with people who are different from them." Accessed Oct.
" Daily time spent on social networking by internet users worldwide from 2012 to 2020." Accessed Oct 31, 2021. " Social Media Fact Sheet." Accessed Oct 31, 2021. " Social media usage in the United States - Statistics & Facts." Accessed Oct 31, 2021. " Global Social Media Stats October 2021." Accessed Nov.
" Social Media: What Countries Use It Most & What Are They Using?." Accessed Oct 31, 2021.ĭata Reportal.
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